If you're planning to start a direct mail campaign, you'll want to make sure you have a good idea of how much it will cost. There are many factors to consider, including copywriting, printing costs, design, and postage.
The costs of a largest direct mail marketing companies can vary from a few dollars to several thousands of dollars. However, if you plan to use an automation solution, your costs should be quite low.
Automation solutions are software-based solutions that streamline the process of mailing items. They take care of all costs and offer a dashboard that allows you to monitor your ROI. These solutions eliminate the need to track costs separately and eliminate the need to talk to different vendors.
The overall cost of sending a piece of mail depends on the number of pieces, the size and weight of each piece, the destination, and the current postage rate. Postage can be as low as $0.35 per postcard or as high as $2.00.
For a high-quality, customized item, you can expect to pay anywhere from $100 to $2,000. Designing your own postcard can be a good choice if you have the skill to do it. Alternatively, you can pay a professional designer to do the job.
A professional design can also cost more, depending on the difficulty of the task. Copywriting is an art. Good copy should be able to persuade your audience to act.
Having your own direct mail mailing list can be a great way to get new leads. You can either buy lists or rent them.